7/7/09

Video - Why It's Important To Your Online Presence

Why is video important to your web presence? Because your videos are going to accomplish a number of things that the written word just will not do no matter how good your website is. Some of these things are:

1. It's Visual - People looking for an attorney like you can now see you and hear you and get a feeling for how you might represent them. A professionally produced video can have an immediate and very positive affect for your firm.

2. It's "Sticky" - What I mean by that is websites with video tend to keep those potential clients on your site longer. The more time they spend on your site the less time they are spending on some other attorney's site. And the more likely they are to call you.

3. It's Available 24/7 - Your website videos featuring you are going to always be available. Potential clients can always get a sense of you are and how you can help them just by going to your website and watching your video.

4. It's a HUGE Differentiator - At this time there are attorneys online that have video but not that many. Right now you are setting a trend that is only going to get better for those with video

These are just some examples of why having video on your website is so important. Why not do something that sets you apart from a majority of the other attorneys you are currently competing with

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