Benefits of Blogs for Attorneys

I have working with my attorneys lately to get them set up with their own blog because I see a quality blog as a huge benefit to any law practice. Here are my top ten reasons why I believe a lawyer should have their own blog:
  1. Helps with Universal Search. Anything you can do to make it easier for search engines to find you online you should do.
  2. Helps establish and build your reputation in your niche area. Potential clients get to know you a bit better and decide if you are the type of lawyer they want to work with.
  3. Very inexpensive way to get information online (usually free)
  4. Attorneys can blog about cases they have worked on which is most likely going to be similar to an issue a potential client has. If that potential client believes you have the experience with a similar case, you will probably get a phone call.
  5. Promote your website on your blog
  6. Appear more authoritative
  7. Reputation Management - You cannot control what other write about you but you CAN control what you write about yourself. The more information you provide online the greater the chance that positive information about you shows up.
  8. Differentiate yourself from all the other attorneys practicing law
  9. Blogging can make you a better attorney. Why? Because you are now writing about your cases and the outcomes and forcing yourself to review these cases on a more regular basis and coming up with ways to improve the next time you are presented with a similar case.
  10. Fresh content on a regular basis. YOu are offering the search engines new information all the time with your blog and that information is easy to crawl by the spiders.

Regular blog content is very important to the success of any blog. This content needs to be informative, accurate, and written in a way that will appeal to your visitors.
With each blog posting, make sure you provide a link into one of your website's pages.

If you have questions about blogging or would like me to helpset one up for you please Jon Reiter at directly at 303-947-1737

1 comment:

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