Conversions: From a Phone Call to a Client

So a potential client has found your website and thought enough of what they read to call you. Your job now is to convert that caller into a client (if they fit your criteria). When the potential client calls you they will be judging you on how you present yourself on the phone, how well you answer their questions and if they feel comfortable with you enough to pay you to represent them in a legal capacity.

Lets look at these different areas:
  1. Phone Presentation: When you answer the phone, do you sound like you just woke up or is your voice full of confidence? Do you answer in a professional manner, for example, Hello this is Joe Lawyer, how may I help you today? Or do you simply say hello like you are expecting a call from a friend?
  2. Do you answer their questions: Are you giving direct answers to their questions or does it sound like you are trying to sell them on why they should hire you? People looking for an attorney typically have a life altering event occurring and they need to speak with a true professional that they feel can help guide them through their turbulent times.
  3. Do you make them feel comfortable: You may be the first attorney they have called or the third. Your only job now is to make sure that (again, if they fit the criteria) WANT to hire you as their lawyer. You need to educate them, not sell them on how your experience can take them through the process.

These are just a few areas that everyone that deals with the public needs to understand when it comes to actually signing clients. Without those interpersonal skills you will struggle and not achieve the level of success you might be looking for.

The attorneys that I see as the most successful usually have the best interpersonal skills. There are a number of courses that individuals can take that will help. Dale Carnegie is one that comes to mind and is one that should be strongly considered.

If you are interested in a free evaluation of your phone skills please don't hesitate to call me at 303-947-1737 and we can sit down and figure out how to best market your services once the potential client actually calls you.

Congratulations to McKinney & Associates - New Custom Website Release

Nathan D. McKinney, the founder of the firm, grew up in a farming community in eastern Colorado. He understands the everyday struggles working people face and the devastating effects that financial hardship can bring. In starting his practice, Nathan was determined to create a law firm that could help honest people deal successfully with seemingly unmanageable issues such as debt, family law disputes and serious accidents.

They help hard-working people in the Colorado Springs area obtain debt relief through Chapter 7 and Chapter 13 bankruptcy filings. They stop foreclosure and help their clients keep their homes. They stop repossession and help people keep their vehicles through redemptions and reaffirmations.

In the area of family law, They guide clients through the divorce process and resolve related problems such as child custody, visitation and child support.

The lawyers obtain compensation, medical care and justice for victims of car accidents, truck accidents, medical malpractice and other acts of negligence.

At McKinney & Associates, P.C., they work hard to achieve results in every case they handle, because they know the difference it can make in their clients' lives.

Free Consultation With an Attorney
For a free initial consultation with McKinney & Associates, P.C., call 866-968-2013 toll free or send us an e-mail.

They are a debt relief agency. They help people file for bankruptcy relief under the Bankruptcy Code.


Janice Greening Workers Compensation Attorney - Denver, Colorado

Janice M. Greening, LLC, Denver Attorney and Former Nurse

Attorney Janice Greening is a former nurse who understands injury and disability as a caregiver and as a legal advisor. Her compassionate manner, combined with her proven track record as a personal injury and workers' compensation attorney, make her an ideal source of counsel and advocacy for injured workers and other accident victims. Contact their law offices to schedule a free initial consultation.

At the law firm of Janice M. Greening, LLC, they bring the experience gained from more than 2,000 injury and disability cases to bear in cases such as:

Workers’ Compensation: If you were injured at work, you are entitled to workers’ compensation benefits. Their Denver workers’ compensation lawyer has handled workplace injury claims for a wide range of workers including construction and manufacturing workers suffering from burn injuries, asbestos injuries or lung injuries caused by exposure to toxic substances; office and professional workers suffering from repetitive motion injuries, and health care workers.

Personal Injury: The personal injury attorney at Janice M. Greening, LLC protects clients’ rights when they are faced with back and neck injury, bone fractures, burn injuries, brain injury, and other injuries suffered in car accidents, truck accidents, and slip and fall accidents.

Catastrophic Injuries: The more serious the injuries, the more you need to make sure your loved one has adequate medical care and financial resources for home care, prescriptions, and durable medical equipment such as wheelchairs, walkers and other essential items. Their law firm represents accident victims and surviving family members in cases involving brain injury, spinal cord injury, paralysis and electrocution.

Their injury and disability claims law firm represents clients throughout the Denver area, including the cities of Denver, Englewood, Castle Rock, Highlands Ranch, Parker, Littleton, Centennial, Elizabeth, and Aurora; counties of Denver County, Douglas County, Arapahoe County, Jefferson County and Elbert County. They handle subrogation claims when there is more than one source of compensation, helping ensure that injured clients receive all benefits they are entitled to.

E-mail: Contact us through this Web site to discuss your workers' compensation or personal injury claim.

Graphic Crash, UK, Dangers of texting while driving PSA

I have decided to include this very graphic video of a group of teenagers that crashed while texting & driving. I think it is important to include because we have all seen kids AND adults paying more attention to their phone them to the road. If watching this video helps one person than this blog psoting will have helped.


Top 5 Negative Factors

Top 5 Negative Factors

I've decided to touch on some negative SEO techniques that can be done and why to reconsider using them. This is not my content. I often refer to SEOMoz to learn more about Search Engine techniques.
  1. Server is Often Inaccessible to Bot: If they can't crawl your new content then others are at an advantage by being crawled first. Plus if a server is down often search engines may not want to send visitors to that site as much.
  2. Content Very Similar or Duplicate of Existing Content in the Index: Can affect visibility and/or indirectly affect ranking by splitting inlink value, depending on the nature of the "duplicate".
  3. External Links to Low Quality/Spam Sites: Linking out to a low quality neighbourhood flags you as a resident of the same neighbourhood.
  4. Duplicate Title/Meta Tags on Many Pages: Having duplicate titles on many pages severely limits the ranking ability of your pages, especially those in the long tail that will not have many inbound links. Those pages compete on internal links and title tag relevance, so its important to have a unique title on each page.
  5. Overuse of Targeted Keywords (Stuffing/Spamming): Whatever method the SEs user to target stuffing, once a certain threshold is breached, the page in question gets flagged and some bad things could happen to your SE presence.


Inbound Links

There are 100's of components that make up a search engines algorithm which is what they use too determine a web site's rank based on a particular phrase.

I am going to discuss Inbound Links (links from one website to another) and why they are important.

Lets use our Way Back Machine and travel back to a time before Google. Larry Page, one of the founders of Google was looking for a way to organize the Internet. At that time, around 1995, the information was spread throughout the Internet but was very disorganized. Organizations like Yahoo or Excite! had rudimentary ranking criteria but nothing like we have post-Google. So Larry set to work and determined (very correctly) that links from other sites to a particular site was a vote of confidence or a validation of the content contained within that particular site., therefore he ranked those sites higher.

For example, if there are two sites about Abraham Lincoln, one has about 10 links from other sites and the other Lincoln site has 1,000 links, the site with 1,000 links will rank higher.

Linking back in the late 90's and the early of the 21st Century was much simpler. Any link would do. As time went on though, linking got much more sophisticated. It was just about any link anymore. Now what the search engines are looking for in regards to links are links that have high Page Rank value and relevancy. So, for law firms, the links that should be coming in to that site should be related to the Practice Area that the website focuses on.

And that is short explanation of how Inbound Links benefit websites. If you have questions please don't hesitate to call me at 303-947-1737


Insurance & the Importance of Proper Coverage by John Fuller

This is a blog posting by Attorney John R. Fuller of the Greater Denver Metro Area. Attorney Fuller is an experienced Personal Injury and Trial Attorney. I decided to post his blog on mine as well because I believe that the information he posted is too important to not be found online

Insurance is for YOU!!
Increasingly, Americans are purchasing sophisticated products via the Internet. This trend has resulted in many people purchasing products that they know little about and which ultimately fails to meet their needs. One such example is automobile insurance. The following is designed to help you understand what the various insurance products are and whether you need these products.

LIABILITY: Liability insurance covers losses sustained by the OTHER DRIVER when you cause an accident. Lots of people think when they have $25,000 to $250,000 of "coverage," that they have this much insurance for their family if an accident happens. This is not true. Liability insurance is required in all 50 states. The theory is that you must have coverage for an innocent victim that you negligently injure, but you are free to drive without coverage for yourself.

COMPREHENSIVE: Comprehensive, or "full coverage" is designed primarily to cover your vehicle and other property in the event that YOU or another authorized driver cause an accident. This coverage may also be used when someone else causes an accident and either doesn't have insurance or doesn't have enough insurance. But keep in mind: comprehensive insurance is for PROPERTY only, not injuries.

UM/UIM: Look to the left and right on your drive to work and ask yourself if the person you see looks like they have enough insurance. Call me crazy, but I don't trust the other guy to have enough insurance to cover myself and my family in an accident, and you shouldn't either. Studies have shown that as many as one in six drivers are uninsured. Even if you have great, high limits liability insurance, there may be no coverage for yourself and your family in the event of an accident. The solution is an insurance product called "UM/UIM" which stands for Uninsured or Under-insured Motorist Coverage. As the name implies, this coverage if for claims where the other driver either fails entirely to have insurance, or perhaps has only the state minimum for an accident that requires much more. If the other driver has insurance, that policy will pay first, but after that, you will be dealing directly with your company. Unlike the adversarial relationship you may encounter in dealing with the other driver's company, your insurance company has a duty of good faith when dealing with their own clients.

MEDPAY: Medpay is a small policy that is designed to cover the initial emergency medical expenses incurred in an accident for you or a covered passenger. It is not available for the other vehicle or passengers. While this of course means the other driver cannot make a claim against your Medpay policy, it also means that you must have this coverage on your own policy for yourself and your family. On January 1, 2009, Colorado now makes Medpay mandatory unless the consumer opts out. As mentioned above, when scrolling through the option screens online, be careful you don't opt out of this important coverage.

Insurance is for YOU!! Only you can protect your family when accidents happen, and accidents DO happen. Insurance is a complicated product. No two consumers are exactly the same. Before evaluating products like automobile insurance online, be sure you know exactly what each component covers. When in doubt, consult an old-fashioned agent. Many times, you will come out with a lower payment and better coverage. We also offer customers of our firm free insurance evaluations for life. Just call us and we can discuss your situation.


Tom Tomazin - Medical Malpractice & Motor Vehicle Accident Attorney

Contact the Denver trial attorneys at the law firm of Thomas J. Tomazin, P.C., Attorneys at Law, to learn how experienced and skilled civil litigators can meet your personal injury needs. There is no charge for an initial consultation, and you pay no attorney's fees until your case settles favorably or results in a jury verdict. The firm also welcomes referrals from counsel in complex or cost-intensive motor vehicle accident or professional negligence claims.
AV-rated* personal injury lawyer Thomas J. Tomazin is a former Assistant Colorado Attorney General with more than 30 years of experience with the investigation and trial of personal injury claims. For more information about each of the firm's lawyers, click below.
The law firm handles all plaintiffs' litigation on a contingent fee basis. You owe no attorney's fees until you receive a settlement, arbitration award or jury verdict. For additional information about the client services you can expect to experience, contact a Colorado personal injury lawyer at Thomas J. Tomazin, P.C., Attorneys at Law, in Greenwood Village.


Jeffrey Sandman - Business Law Attorney - Denver Tech Center

Jeffrey Sandman has been practicing law in Colorado since 1971. Prior to opening his own practice in 1993, he served as an assistant general counsel in a large corporation, an Assistant Attorney General for the State of Colorado, an associate attorney, and a partner at two Colorado law firms. He has over thirty years of legal experience in representing and advising individuals and business clients in his areas of practice.
In his thirty years as an attorney, he has developed skills as a business counselor and trial attorney. He is also an American Arbitration Association trained arbitrator and mediator, and is certified in commercial law and employment law. His arbitration and mediation experience allows him to present clients with legal alternatives outside of traditional litigation that may be better suited to their needs and goals.
His goal is to provide the best legal advice to his clients, and he refers his clients to accountants, financial planners, tax attorneys, and other professionals in the Denver area if he feels that an issue is outside of his area of expertise. Jeffrey's practice is service-oriented, and he looks to establish and maintain continuing relationships with clients by addressing their business and employment legal needs and by providing personal attention to each client and their case.
If you have any questions, or if you would like to speak with Attorney Sandman regarding your legal issue, please do not hesitate to call his Denver, Colorado office at 303-488-9668. If you prefer, you may fill out the form on the Contact Us page of his website, and a representative from his office will be in touch with you shortly. For the convenience of his clients, in addition to regular office hours, he is available for early morning, evening, and weekend appointments upon request.

Jeffrey Sandman - Business Law Attorney - Denver Tech Center


Wayne Stewart - Congratulations! New Site Release

Over 30 Years of Elder Law Experience

When you are working through an area of law that is constantly changing like estate planning, it is important to work with a lawyer who will remain up-to-date with the changes. At Wayne Stewart Elder Law, that is exactly what they do. Wayne Stewart has been chair of the Elder Law Section of the Colorado Bar Association, and he is the managing editor of the Colorado Elder Law Handbook.

With over 30 years of legal experience, Mr. Stewart has a thorough understanding of the law, and he is skilled at explaining the process to clients in terms they can understand. He will work with you to create an estate plan that protects your assets, family, and distribution circumstances. To learn more about Mr. Stewart's professional involvement and history, follow the links below:

From their office in Denver, Colorado, they represent clients in elder law, Medicaid planning, estate planning and estate administration matters. Contact us online or call 303-872-5229 to schedule your appointment.


Lee Rosenbaum - Colorado Springs Personal Injury Attorney

Mr. Rosenbaum was born in New York City, New York. Lee attended and graduated from Deerfield High School in Illinois, and furthered his education at Macallister College in St. Paul, Minnesota. He graduated Magna Cum Laude. He is a member of the Omicron Delta Epsilon, the National Honor Society of Economics and Pi Sigma Alpha, the National Political Science Honor Society. Lee received his Juris Doctorate Degree from Tulane University. He is licensed in the state of Colorado and Federal District Court. He has handled cases all around the United States. Lee started his career as a prosecutor in New Orleans Parish, Louisiana under Harry Connick. He moved to Colorado Springs, Colorado in 1983. Mr. Rosenbaum's first position in Colorado was as a Deputy District Attorney for the El Paso County District Attorney's Office. He prosecuted a multitude of criminal cases including numerous First Degree Murder cases for four years. When he left the office, he was an Assistant Chief Prosecutor in charge of all of the County Courts in El Paso County.
Mr. Rosenbaum opened his own practice in 1987. He initially practiced in the areas of criminal law, personal injury and civil litigation. He now limits his practice to personal injury and complex commercial litigation. Mr. Rosenbaum is a member of the Colorado Bar Association Ethics Board. He is a hearings officer for the Colorado Bar Association's Fee Dispute Committee. He volunteers on the District 12 School Board. Lee chaired the Gold Camp Elementary School BAAAC Committee and sat as a member on the Districts DAAAC Committee.
You can learn more about Lee at his website at www.springspersonalinjury.com.


Donna Stewart Law Firm - Congratulations!

Congratulations to the Law Office of Donna M. Stewart for the opening of her newly formed law group. From the offices in Castle Rock, Colorado, former deputy district attorney Donna M. Stewart represents individuals charged with felonies or misdemeanors. With over 8 years of experience, she understands how the state prepares a case and knows the system, the judges and the prosecuting attorneys. She focuses her criminal law practice on the defense of drunk driving, domestic violence and juvenile delinquency charges. As a qualified family law mediator and a former guardian ad litem, she has unique insight into many of the issues facing juvenile defendants.

Donna's new address and conact information is below.

The Law Office of Donna M. Stewart, LLC
200 South Wilcox St., #533
Castle Rock, CO 80104
Phone: (303) 956-5361
Fax: (303) 814-0161

Bell & Pollock - Court Secrets, What They Won't Tell You In Court

Thank you to the Bell & Pollock Law Firm for compiling this list of Court Secrets. You can also link to the web page to learn more about these Court Secrets.

INSURANCE. The fact that a defendant is insured by a car insurance policy or liability insurance policy is not admissible in court. It is not usable in court and you can't even mention it in court, under most circumstances. Therefore, the following scenario exists:

  1. There is an automobile accident.

  2. A person is injured in a car/truck crash or collision.

  3. The injured person attempts to settle for his/her injuries, damages and losses with the insurance company for the at-fault party.

  4. The settlement cannot be reached and the injured person has to file a lawsuit in District Court to recover for his/her damages, injuries and losses.

  5. During the trial, neither the plaintiff's attorney, nor the plaintiff, nor anyone on plaintiff's behalf can mention or bring up the word insurance or the fact that the at-fault party is insured or has insurance.

  6. The overall point is that the jury is never told about insurance, is never told that the at-fault driver has insurance and is never told that there is an insurance company behind the at fault driver.

  7. Jurors now have the opportunity to ask questions in court. They are usually given the opportunity after the attorneys examine each witness. The most usual and prevalent question is about insurance. The questions generally are something like this:
    A. "Is there insurance in this case?"B. "Does the defendant have car insurance?"C. "Is there any insurance covering anyone in this case?"D. "What insurance does the defendant have?"

  8. There are very limited circumstances under which insurance can be mentioned.

As Bell & Pollock have stated on their radio show before, when you are a juror involved in a trial, or in trial in some other capacity, you often wonder whether or not there is "insurance" to cover the jury award, to cover the damages and to cover the amounts requested by the injured person, through their attorney. As a general rule, the word "insurance" cannot be mentioned in any capacity, in any way, in any form, during the trial or the Judge will declare a mistrial.

The insurance companies want you to basically believe that if the jury awards any money that the money is going to have to be paid personally by the Defendant. That's not true. Usually they want the jurors to feel sorry for the Defendant or engage in a mental process whereby the juror could not award money against this poor Defendant, like an 85 year old grandpa, or like a very young person. The truth is that insurance is behind most of these cases and it is relatively rare, in a personal injury case, that there is not insurance to cover all damages and losses. Sometimes what happens is that the insurance company will not offer a settlement on a fair and equitable basis. In a lot of instances, the insurance company refuses to even offer to pay the amount of the medical bills that the injured person has incurred. Therefore a trial has to be conducted in order to determine the amount of compensation that's to be awarded by the jury to the injured person. When "insurance" is not mentioned, then the "implied" thought is that the money is going to have to be paid by the Defendant who is being sued. That is not true as the insurance company pays not only for the judgment, not only for all compensatory damages ordered by the jury, but also for the attorney to represent the Defendant, and for any costs incurred in the case. In essence, the Defendant basically pays nothing out of pocket because the Defendant purchased insurance. You're just not told about insurance.

Insurance companies hire, and pay for, Defense Counsel, pay for the judgment rendered by the jury and pay for all costs associated with defending the Defendant. You are not told that the insurance company for the Defendant selects, hires and pays for the attorney representing the Defendant. The Defendant pays nothing in this regard. If a judgment is entered by the Court, on a jury verdict, the insurance company for the Defendant pays the judgment. The Defendant who is being sued pays nothing. If there are any costs involved in the case, like expert witnesses, and so called "independent" medical examination doctors (doctors who testify regularly on behalf of insurance companies) these "costs" are paid for by the insurance company. The Defendant pays for nothing. Insurance companies make all the decisions as to the amount of money that is going to be paid, offered in settlement, or not offered settlement. The insurance company makes the decision as to the selection of the attorneys, makes the decision as to whether the case will be settled or go to trial and the Defendant, who is being sued, who had a car insurance policy, makes no decisions. The Defendant is required to "cooperate" and show up for his/her deposition and in Court.

TRAFFIC TICKET. We get a lot of questions about traffic tickets. Of course, if a person is issued a traffic ticket in an accident involving injury, there are usually two different proceedings. One of the legal proceedings is a process whereby the person has to answer for the ticket itself. They have to plead guilty or not-guilty and if they plead not guilty then the matter is set for trial with the District Attorney. This process has nothing to do with an injury case. In an injury case, when an at-fault party receives a ticket, the at-fault party has to deal with the ticket itself. It is a separate proceeding from the claim for injuries. An injured person can still make their claim for injuries against the insurance company of the at-fault party. During the trial of the injury case (not the traffic ticket case) a traffic ticket is not admissible into evidence and no one can mention it. Therefore, if you are attending a trial for an injured person or if an injured person is making a claim, then the traffic ticket is not mentioned and cannot be received into evidence on a general basis. That is one of the main reasons why you never hear about traffic tickets in injury cases during the trial by the injured person against the at-fault party. Traffic citations and traffic tickets are not admissible into evidence on a general basis. There are certain exceptions to this rule, which will not be discussed here. Generally speaking, however, the traffic ticket is not admissible into evidence.

DRIVING RECORD OF THE NEGLIGENT, AT-FAULT PARTY. The driving record of the negligent, at-fault party who caused injuries in an accident is not usually admissible into evidence at trial. There are some exceptions, but suffice it to say, that if you are a juror serving on an injury case or if you are involved, in any way, in a claim by an injured victim against the at-fault party, the general rule is that the driving record of the negligent, at-fault party does not come into evidence, nor is it ever mentioned.

POLICE REPORT. Most of the police report in a trial by an injured person against the at-fault party is not admissible, nor is it mentioned. The usual argument by the defense and by the insurance company is that the police report is hearsay, not admissible and the police officer did not "observe" the accident, but is merely going off statements by other people, including independent witnesses. Suffice it to say, the police report usually does not make it into evidence and that is the reason that in a case involving an injured victim against the at-fault party, you do not normally hear about, or see, the police report. Sometimes selected portions of the police report can be admitted into evidence. Certainly the police officer can be called to the stand to testify.

SETTLEMENT OFFERS / SETTLEMENT. Parties to litigation can talk about settlement and engage in a settlement mediation or any other forms of settlement discussions and none of it will be admissible at trial. Therefore, taking the case of an injured victim suing the at-fault party, the insurance company protects the at-fault party and makes settlement offers. Those offers are never admissible in court. Therefore, the jury never hears about settlement offers. Sometimes the insurance company of the at-fault party doesn't even offer as much as the medical bills to settle the case. An example would be medical bills in the amount of $22,500.00 and the insurance company's final "take it or leave it" offer is $11,900.00. That doesn't even pay the amount of the medical bills, and in essences, forces the injured victim to file the case, prosecute the litigation and to have a jury trial involving the injured person's injuries, damages, losses, including medical expenses and bills. The insurance company then likes to call the injured victim "greedy" and portray them as a person who is only out to get money, when in truth and fact insurance companies, in some instances, do not even offer enough money to pay the medical bills, much less other damages, injuries or losses. The bottom line is the settlement offer and settlement discussions are not used at trial. You never hear of them.

EVIDENCE OF GOOD CHARACTER. Generally speaking, any evidence indicating that the injured victim is a person of "good character" is not admissible. There are obviously some exceptions to this rule, however, generally speaking, injured victims / plaintiffs cannot introduce into evidence anything about their "good character" or how good of a person they are, since that sort of evidence is generally excluded. As stated, there are some exceptions to this rule, but that's generally why you never hear about the "good character" of the injured victim.

SUBSEQUENT REPAIRS. Any time there are injuries resulting from dangerous conditions on premises, such as a huge hole in the ground which is unmarked and unprotected, such as sidewalks which were unfinished and dropped off several feet, with no warning, such as dangerous conditions in parking lots, like snow or ice, with no adequate protection, one wonders whether the landowner repaired or corrected the dangerous condition after the injury occurred. Why do you never hear about that in court? There is a rule addressing "subsequent repairs." Any time a dangerous condition is later "repaired" or "corrected" that evidence is generally not admissible to prove anything relating to the incident in question. Therefore, the landowner or other responsible person, can correct, fix and/or repair a dangerous condition after someone has been injured and those "subsequent repairs" generally are not admissible in Court.
We want you to understand why rules of evidence, statutory laws and other rules covering certain matters mandate that certain matters cannot be brought up in Court. Probably the main question usually asked by jurors, when they get their turn to ask questions, is: "is there insurance?" or "what about insurance?" or "does the Defendant have insurance?" The Judge will not let these questions be answered since none of them are admissible in trial, and if the word of insurance is brought up by the Plaintiff, most judges will consider a mistrial in the case. As discussed above, there are instances, in other matters, in which significant facts do not come into evidence and are excluded by the Court, based on the law. Hopefully this helps explain to you the various laws pertaining to evidence, admissibility of evidence and other relevant evidentiary matters. In essence, these are Court Secrets and what they don't tell you in Court.


New Criminal Law Website Released - Castle Rock, Colorado

From offices in Castle Rock, Colorado, former deputy district attorney Donna M. Stewart represents individuals charged with felonies or misdemeanors. With over 8 years of experience, she understands how the state prepares a case and knows the system, the judges and the prosecuting attorneys. She focuses her criminal law practice on the defense of drunk driving, domestic violence and juvenile delinquency charges. As a qualified family law mediator and a former guardian ad litem, she has unique insight into many of the issues facing juvenile defendants.


Well-Written Content is King

While their are quite a few components that go into a search engine's algorithm, one of those components is content. Why is content so important?

for a number of reasons but lets explore a few of those reasons.
  1. Keywords & Phrases
  2. Engaging readers
  3. The more content you have the more opportunities your are providing the search engines to find your site
  4. Promotes likelihood of other sites linking into your site

Lets explore these different points in greater depth.

Keywords and phrases related to the topic at hand are providing the search engines with the words and phrases they need to find your site and rank it according what an individual is looking for online.

Engaging readers - Content cannot just be written for search engines. After all search engines don't hire companies, people do. The content needs to be written so that it is compelling enough to engage the potential client and draw them in. They need to understand how you can provide a superior service to your competitors. This content also needs to be attractive to the search engines.

Content - The more content you have on your site that is relative to the topic at hand the greater the likelihood your site will get found by the search engines by a random search. Remember, you want your website to show up for as many possible phrases as possible not just 4 or 5 "popular" phrases. Every practice area has thousands of ways to say something.

Linking - The better the content and more relevant this content is the greater chance your site has of becoming a link magnet. Other sites that are relevant to what your site promotes are eager to provide useful links for the people who happen to find their sites. It is all about the users experience on these different sites and the better the experience is for these individuals the more often they will come back.

How can you determine if the content on your site is optimal? Have objective people read through your site. Find out what their first impressions are. Check out your site yourself. Can you easily figure out what you do? is it easy to find information on your site?

If you have any questions please don't hesitate to call me at 303-947-1737 or check out my legal marketing website at www.legalmarketingguy.com.


I Interrupt This Blog to Bring You Shelby

I wanted to introduce the world to my new baby girl, Shelby Rose Reiter. Shelby was born today, August 3rd 2009 at 7:27 PM. She weighs in at 5 lbs, 15 ounces and is 19 1/2 inches long.


Wills & Adams - Colorado Springs Personal Injury Attorneys

Wills & Adams, LLP represent honest, hard working individuals who have been injured through the fault or neglect of others. They handle credible, legitimate claims and support our clients through the claims and litigation process.
Click Here for a free consultation ◊
They believe you should carefully consider your choice of law firms and select one that is well equipped to represent you. Wills & Adams, LLP, believes their clients choose wisely when they choose their AV®-rated law firm. Here are some reasons why:

  • Focus: They handle a select number of cases in order to build personal relationships with their clients and focus intensely on recovering just compensation for their client's injuries.

  • Experience: Their attorneys have decades of experience handling catastrophic injury and wrongful death cases.

  • Ethics: They strongly believe in upholding a high standard of professional ethics and follow not only the Colorado Rules of Professional Conduct but also the professional Creed of the American Inns of Court. They arduously pursue their client's interests in an ethical and above board manner.

  • Compassion: They are committed to working with their clients to help them move forward in their lives and work, and in obtaining just compensation for their injuries. They derive satisfaction from helping clients and their families after they have sustained difficult injuries or the death to a loved one. Partner and attorney Andrew Wills has himself suffered a disabling personal injury, and can counsel clients about leading a full, invigorating life with a disability and obtaining the resources necessary to support independence.

  • Technology: They use state of the art technology and have access to databanks and software programming to allow us to fully investigate and research claims on behalf of our clients.
    For more information about the kind of cases they handle, see their personal injury practice areas. To schedule a free initial consultation, you can contact them online.


Colorado Foreclosure Attorney

In today's economy a number of homeowners are facing possible foreclosure on their home. Their is help out there from competent attorneys like Kristin Allard Shier.
At the Law Office of Kristen Allard Shier, P.L.L.C., she represent clients in consumer bankruptcy, consumer law - including violations of the Fair Debt Collections Practices Act, and home loan modification. She provides strong, aggressive representation and excellent client service to clients in the Denver Metro area. Contact her for a free initial consultation to discuss your case.
She is committed to providing the clients the aggressive representation and personalized service her clients deserve. She believes legal services should be affordable and she works with her clients to help them manage their legal situation and to limit legal costs.