I've decided to touch on some negative SEO techniques that can be done and why to reconsider using them. This is not my content. I often refer to SEOMoz to learn more about Search Engine techniques.
- Server is Often Inaccessible to Bot: If they can't crawl your new content then others are at an advantage by being crawled first. Plus if a server is down often search engines may not want to send visitors to that site as much.
- Content Very Similar or Duplicate of Existing Content in the Index: Can affect visibility and/or indirectly affect ranking by splitting inlink value, depending on the nature of the "duplicate".
- External Links to Low Quality/Spam Sites: Linking out to a low quality neighbourhood flags you as a resident of the same neighbourhood.
- Duplicate Title/Meta Tags on Many Pages: Having duplicate titles on many pages severely limits the ranking ability of your pages, especially those in the long tail that will not have many inbound links. Those pages compete on internal links and title tag relevance, so its important to have a unique title on each page.
- Overuse of Targeted Keywords (Stuffing/Spamming): Whatever method the SEs user to target stuffing, once a certain threshold is breached, the page in question gets flagged and some bad things could happen to your SE presence.
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