Spanish Web Sites...Why??

Is any part of your web site in Spanish? You are probably asking yourself why you would even bother? That's not my target market. Or you might be saying that your Spanish speaking clients do not go online. Guess again!
Prospective Spanish-speaking clients such as real estate foreign investors, those wishing to migrate to this country, or individuals who have been indicted by the U.S justice system for drug related offenses may begin their search for legal help outside the country. By translating your current Web site, or any portion of it, into Spanish, you increase your chances of reaching individuals who are searching for U.S. attorneys.
FindLaw has just launched a new line of three Spanish-language content products that not only are translated in Spanish, but also are optimized in Spanish search terms so they rank well in search engines.
Not only that but the translation is actually done by a person instead of a software program which is proven to be extremely flawed and unreliable.


Web Site Check List

  • * All attorneys need to complete attorney profile data form. This form is important because the best profiles are found by the major search engines. Coordinate with everyone so that they are more uniform.
    * Compile a list of websites that the firm or the firm’s attorney’s have a listing. (http://www.cobar.org/, ctla, etc.) We need to get a link from these listings to your site, and a link from your site to these listings.
  • *What other helpful websites can we link to from your site?
  • * What verdicts/cases do we want to highlight on the site?
  • * What forms does the firm want on the site; we can have them in PDF, etc.
  • * What geographic areas (cities, counties) does the firm want to focus on?
  • * What practice areas do you want covered on the site?
  • * Which attorneys are going to be interviewed for each different practice area.
  • * Determine the tone of the website (first person, third person), formal, more casual, who is your audience.
  • * Get photos of all attorneys taken for their profiles. Do you want any building photos on the site? Staff photos? Local landmarks, or geographical landmarks? Illustrations from trial exhibits?
  • * What published works does the firm want on the site? Articles? Seminar information?
  • * Select one or two people as the point of contact on this project.

Please call me with any questions. I am easy to contact via my cell phone at 303-947-1737.