7/3/09

Are People Really Looking for Attorneys Online?

The simple answer is YES. As the Internet has become more accessible for people, more people are going online to find a lawyer to help them with whatever issue or concern they may have. Why is this? Well, back in the 90's only about 30 percent of this country had computers at home and of those 30% a majority of them had dial-up access. Very slow and tedious. Not conducive to "surfing the net". Jump ahead to today. Almost 70% of this country (according to Internet World Stats http://www.internetworldstats.com/stats2.htm#top) has a computer at home (you can buy a used one now for $100.00) and most of these people not only have access to the Internet, but also have high speed access. Now surfing the "Net" is easy and fun.

It's almost shocking when someone says they only have a dial-up connection to the Internet. So what is happening then? Well, whereas most people looking for an attorney got a name through the yellow pages, or a referral or some other method, most people are first going online to research their situation and then looking for a competent attorney to help them with their issue. What about referrals? People getting referrals don't need to go online. YES THEY DO! They now go online to research the referral given to them because it is so easy. Why wouldn't they. And if they cannot find anything of what they consider value in regards to you or your practice they will probably continue to surf looking for another Lawyer for their needs. Think about your own habits.

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