Universal Search - What Is It?

There is a lot of confusion out there as to what makes one website perform very well and another, that looks very similar perform very poorly. I am often asked why this happens. They tell me they spent a lot of money on their site but get no results. The answer is because it's not just how much content your site has or how nice it looks. Google uses a Ranking process called Universal Search. Universal Search is a feature that blends results of different type like web pages, images, video, books, social networking, blogs, etc.

It's not enough to simply have a well-designed website anymore. With search engines like Google looking for as many different "components" as possible a website not only needs on-site optimization (content, anchor text, title tags, keywords, video, etc) but off-site optimization (blogs, video, social networking, inbound links, etc) as well.

If what your are looking for is a dominant position on the search engines you need to incorporate all these different components into your overall web presence. If you are able to do so then you will have an excellent presence online.