7/1/09
Getting the Right Website & SEO Firm For Your Practice
I met with a law firm that just spent 10K on a website that unfortunately could have been done for 5 dollars per month (keep in mind, all that was provided to this firm was the hosting and a very simple template, nothing else). I hate coming across situations like this because I know they were taken advantage of but they simply did not know enough to make the right decisions.
There were over 100 pages of content on this site, ALL of it written by the firm. There were over 400 inbound links that had zero relevancy and zero page rank and a majority were either internal links or links from some photo site.
This website also had zero optimization done to it by this “SEO” Firm.
The person who is now in charge knows they got ripped off but cannot do anything about it at this time.
The older partners do not believe in the Internet, the younger partners know the power of the Internet and wanted a real presence online that would bring in business from clients that do not get referred to them.
Because of this rather large disconnect, they kept spending money here and money there. So what was originally about a $6,000 cost ballooned into $10,000. 6K was far too much for what they got and this money was spent because besides the template that was supplied and the hosting, NOTHING else has been done by this website company. The actual cost is not relevant though if the ROI is solid month after month. If you spend $3,000 per month but realize $25,000 in returns then you are making a great investment.
I am going to provide a very simple test for anyone contemplating a website for their business. Go online to Google (They get between 60-65% of all searches) and type in a random phrase like, “dui attorney denver” and see which websites show up on the first page. See who built those sites. But do this for a dozen or so random phrases so you can get a good idea of who to call. If the web design firm you are working with cannot show results like this then walk away.
There were over 100 pages of content on this site, ALL of it written by the firm. There were over 400 inbound links that had zero relevancy and zero page rank and a majority were either internal links or links from some photo site.
This website also had zero optimization done to it by this “SEO” Firm.
The person who is now in charge knows they got ripped off but cannot do anything about it at this time.
The older partners do not believe in the Internet, the younger partners know the power of the Internet and wanted a real presence online that would bring in business from clients that do not get referred to them.
Because of this rather large disconnect, they kept spending money here and money there. So what was originally about a $6,000 cost ballooned into $10,000. 6K was far too much for what they got and this money was spent because besides the template that was supplied and the hosting, NOTHING else has been done by this website company. The actual cost is not relevant though if the ROI is solid month after month. If you spend $3,000 per month but realize $25,000 in returns then you are making a great investment.
I am going to provide a very simple test for anyone contemplating a website for their business. Go online to Google (They get between 60-65% of all searches) and type in a random phrase like, “dui attorney denver” and see which websites show up on the first page. See who built those sites. But do this for a dozen or so random phrases so you can get a good idea of who to call. If the web design firm you are working with cannot show results like this then walk away.
Stephen Swift - Colorado Springs Bankruptcy Attorney
Congratulations to Stephen Swift (http://www.swiftlaw.net/). His new Bankruptcy website is online now and in less than one month his site is now on Page One of Google for most Bankrutpcy searches.
Stephen Swift Bankruptcy Website
Congratulations to Stephen Swift for his newly published website at http://www.swiftlaw.net/. After less than one month online his site is already showing up on page one of Google searches int he Bankruptcy
6/30/09
Compete Against the Attorneys Who Spend More
There are always going to be lawyers and law firms that will spend more money on advertising than everyone else. They will also typically get a lot of business as a result of that kind of advertising spend.
So what can an attorney that does not have the budget or the desire to spend their money in the same fashion do to compete with the big spenders? FOCUS! Instead of trying to compete with them, simply focus your marketing and advertising on specific areas.
For example, if you are a Personal Injury attorney, maybe focus your website on Motorcycle Accidents. Optimize (make visible to search engines) your site for that specific topic.
Now that does not mean you neglect all the other practice areas within your law practice. No. You should write about those areas as well BUT focus on one topic so that you maximize your optimization on that area. You would be surprised at the results you will be able to achieve.
As your website brings you more and more business and you can now afford to spend more money to achieve greater results and then compete against those that are putting bigger dollars into their marketing budgets.
If you have questions please don't hesitate to call me at 303-947-1737.
So what can an attorney that does not have the budget or the desire to spend their money in the same fashion do to compete with the big spenders? FOCUS! Instead of trying to compete with them, simply focus your marketing and advertising on specific areas.
For example, if you are a Personal Injury attorney, maybe focus your website on Motorcycle Accidents. Optimize (make visible to search engines) your site for that specific topic.
Now that does not mean you neglect all the other practice areas within your law practice. No. You should write about those areas as well BUT focus on one topic so that you maximize your optimization on that area. You would be surprised at the results you will be able to achieve.
As your website brings you more and more business and you can now afford to spend more money to achieve greater results and then compete against those that are putting bigger dollars into their marketing budgets.
If you have questions please don't hesitate to call me at 303-947-1737.
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